How many times have you heard webmasters ask you things like “What search
engine do most of your visitors come from?” or “I got a great ranking on
Altavista using META tags – what tactics do you use?”. Everywhere you go
there are newsletters telling you the “definate way” to get your site in the
Top 10 search engine ranking. Businesses pump millions into search engine
positioning every day. How can your humble website survive? There are a set
of simple rules you should stick to in order to get a good position on all
the major search engines and yet not spend a penny:
Meta tags are the lines at the top of your web page’s HTML that search
engines see first and they look like:
That would be a typical META description tag for Mike’s DIY Shop,Safe, Free Search Engine Positioning Articles containing
all the important keywords that 여긴어때 surfers will likely type into their
favourite search engine. Don’t have more than 10 keywords or else they will
each be far less effective, so the less the better. Also, phrases tend to
work better, especially if they are unique. Don’t put in common keywords
like ‘computer, free, chat’ etc. You can be sure top businesses have payed
to get a top ranking with these words already so just use them in phrases,
like “DIY chat”. Including one *very* rare keyword will likely push your
site right to the top if it is typed by a surfer.
This is by far the most important tag of all in the art of search engine
positioning. Include all your keywords and of course, the name of your site.
Don’t use words in the title tag that have nothing to do with your website
or that are not included in your main body text or your site ranking will be
Be sure to include all your best keywords here, near the top of the page.
Try to put some keywords in heading tags (H1,H2,etc.) too for added power.
Some search engines are now ranking sites with invisible text (text the same
colour of your page which is not seen by the surfer) very badly but
Altavista seems to do the opposite. Only use invisible text if you are
trying to achieve a better ranking with Altavista.